Privacy Policy

ELSA Privacy Policy

This Privacy Policy is aim to inform how Centre For Entrepreneur Development And Research (CEDAR) Sdn Bhd (collectively referred to as “CEDAR”, “us” or “we”) collect, store and handle personal information of individuals. It also tells you how you can access and update your personal information.

What does this Privacy Policy apply to?

This Privacy Policy applies to all personal information collected by us including, but not limited to :

ELSA portal and ELSA mobile application, when you sign up with us, including login account details and ELSA assessment results;
CEDAR websites, including any consumer-directed websites operated by CEDAR and pages that we run on third party social networks;
Other ELSA sites and mobile applications;
registration forms which we may collect from consumers, whether online or offline, including by post, during in-person events or campaigns;
any of CEDAR’ events or campaigns;
CEDAR Business Support, [email protected]

This Privacy Policy does not apply to information outside of our possession, control or power.

Type of Personal Information Collected

If you choose to transact with ELSA for any products and / or services or use ELSA’s Portal, you will be asked to provide your personal information such as (but is not limited to) name, identification card number, mailing address, phone number(s), email address(es), contact preferences and language preferences.

Personal contact information – information that would allow us to contact you personally such as your name, home or mailing address, phone number or email address. In some cases, it would include information you give us about someone else (e.g. if you provide a friend’s email address for a tell-a-friend programme).
Account login information
Demographic information (e.g. date of birth, age etc)
Technical computer information (e.g. IP addresses, type of operating system, web browser type)
Website Usage Information – information about how you use or navigate our websites, applications, online advertisements including which links you click, which pages you view and for how long, and other similar information and /or statistics such as date and time of visit, which site you came from, and site activities).
Information from verification processes undertaken by us.
Consumer generated content – This includes information that you create and voluntarily share with us (and perhaps others) by uploading it to one of our websites or applications, including on our social network sites such as but not limited to Facebook or Twitter.
Social network information – this includes information that is part of your profile on a third-party social network (such as but not limited to Facebook) and that you allow the third-party social network to share with us,
Other information which we might need to collect for a specific campaign, form, feature or other service that you use or request.

Accuracy of your information

You hereby warrant and undertake that all information provided by you are true, accurate, current, and complete and You shall at all time maintain the accuracy of such information and from time to time immediately update such information with us. You further warrant that you own or you have the rights to submit all information and content provided by you and the same is not in violating any other party’s rights.

Use of Personal Information Collected

The purpose of collecting your personal information may include but not limited to the following and you unconditionally consented for us to use and/or process your personal information as follows: -

for the purposes of maintaining your account with us;
to provide our products and/or services to you;
for the purposes of customer service and support;
to provide you with news and information about our or third party products and services that may be of interest to you;
to provide you with marketing information and updates including promotional material;
to notify you of events, promotions, competitions, special offers, surveys, consumer questionnaires and other service updates;
to process transactions and to provide you with the products and services you have requested;
to contact you or communicate with you via voice call, text message, email, postal mail, and/or fax;
to customize your experience on our website and to display content that we think you might be interested in according to your preferences;
to conduct internal activities such as research and analytics in order to improve and personalize the products and services;
to comply with legal and regulatory requirements or as otherwise allowed by law;
to verify and carry out financial transactions in relation to payments you may make online;
to facilitate any corporate exercise such as merger, acquisition, re-organization or sale of our company or business or the company or business of our affiliates;
to audit our service providers to detect, prevent and address fraud, or other illegal activities and security issues;
to enforce our legal rights and remedies and pursue available remedies and to defend, resolve disputes, and to exercise our legal rights and remedies;
to transfer or assign our rights, interests and obligations under any agreement entered into with you;
to conduct business transactions such as due diligence, reviews, audits, compliance with any laws, regulations, guidelines or policies, to facilitate business asset transactions, which may extend to any merger, acquisition or asset sale that we may be involved in;
for the performance of any contract we enter into with you;
to protect and defend our rights and property or the rights and property of our customers and other third parties;
for internal business and management purposes such as strategic planning, business administration and project management;
for any other purpose that is incidental or ancillary or in furtherance to the above purposes or any of them.

Disclosure of Personal Information Collected

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice, except as described below. The term “outside parties” does not include CEDAR and/or its subsidiaries or affiliates. It also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.

We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Security

We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information.

We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

Access to Personal Information

You may access and update your personal information at any time by contacting us at [email protected]

Retention of Personal Information

Your personal information will be retained by us for as long as necessary for the fulfillment of the purpose(s) for which it was collected and to comply with applicable laws.

Links to Other Websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Consent

By using our website and/or providing your information, you consent to the collection and use of the information you disclose on our website in accordance with this Privacy Policy, including but not limited to your consent for sharing your information as per this privacy policy. If we decide to change our privacy policy, we will post those changes on this page. It is your responsibility to review this privacy policy periodically to understand our practices.

Changes to Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Contact Us

If you have any questions or suggestions regarding our privacy policy, please contact us at:

CEDAR Sdn Bhd
B-11-01, Level 11, Block B, Ativo Plaza
No.1 Jalan PJU 9/1
Damansara Avenue, Bandar Sri Damansara
52200 Kuala Lumpur, Malaysia
Email: [email protected]

This privacy policy was last modified on 1st July 2021